We all know that mockups, virtuals, etc. are a fantastic tool for helping your customers picture the products you intend to deliver.For a number of years, I've purchased Photoshop documents, collected blank images and created my own tools for quickly generating mockups. Today I stumbled across Photific.
Read MoreOn October 5th, 2017, I had the privilege of sharing my thoughts on how new technology can help us build better branded experiences with the fine folks at PSDA's P2P Technology Summit. Over the coming days I will be posting a series of three posts that sums up my presentation. This is the first.
Read MoreYou guys. I need to tell you about a Photoshop tool that I have used for about 10 years to create incredible virtuals and product mockups for my clients. CoverAction Pro (CAP from here on out) is a tool that you use with Photoshop. With it you can create sharp, client impressing, 3D mockups of books, magazines, DVD discs and packaging and bunches more. Before I show you how it works, I want to tell you how I, personally, have used this tool over the past 10 years.
Read MoreI spend a lot of time in Photoshop preparing images for e-commerce stores. The bulk of the work done involves cropping and saving images at different sizes. That might not sound so bad, but consider your typical t-shirt product which might include the following images: Front Back Profile Model Lifestyle Five images.
Read More