In a business where we all sell from the same supply chain, it’s important to add value to your buyer’s experience. We do this with by offering our expertise and providing friction free purchasing. NFC, however, has the potential to add significant value to the promotional products themselves in two primary ways.
Read MoreAugmented Reality (AR) provides a live view of our environment whose elements have been augmented by computer-generated input such as sound, video or graphics. The technology itself has been around for about 50 years and, at least in the print and promotional products industry, has had some false starts. There is reason optimistic about AR's future in the marketplace and in our industry.
Read MoreVoice Activated virtual assistants like Alexa, Siri and Google Home have existed since the 90s. But it wasn't until 2011, when Steve Jobs and Apple introduced the world to Siri, that voice interaction with hit the mainstream. Amazon's Alexa and Google soon followed but Siri remains on top by far in terms of usage and net reach. At ROBYN we've dipped our toe in this new platform by building and releasing two Alexa Skills (apps) for Amazon's line of connected speaker…
Read MoreOn October 5th, 2017, I had the privilege of sharing my thoughts on how new technology can help us build better branded experiences with the fine folks at PSDA's P2P Technology Summit. Over the coming days I will be posting a series of three posts that sums up my presentation. This is the first.
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