In a business where we all sell from the same supply chain, it’s important to add value to your buyer’s experience. We do this with by offering our expertise and providing friction free purchasing. NFC, however, has the potential to add significant value to the promotional products themselves in two primary ways.
Read MoreIn mid-February I saw a video posted on YouTube by The Modern Rogue that caught my interest. In this video, the hosts discuss RFID chips and their use in penetration testing by security experts. The video is worth watching. In it, one of the hosts has a small, rice-like microchip implanted in his hand. I had seen this done before, years ago, in a news special about bio-technology. I remember thinking at the time, that having a microchip, no matter how small, implanted in your hand would have to be so painful! And really, what use would it have anyway? Well friends…
Read MoreAt skucon 2019, I took my friends in the industry on a journey through advances in tech frontiers as it relates to promo including the internet of things, virtual reality, 3D printing, AI, and more. Watch the video!
Read MoreIn this new series of posts, I'm going to show you exactly how I use a suite of tools to create landing pages that highlight products and automatically send personalized quotes to your leads.
Read MoreHave I ever told you about Zapier? Zapier is an automation tool that moves info between your web apps automatically. Use Zapier to create simple or complex workflows between 1,000+ apps!
Read MoreEarly this month I was invited to sit on a panel discussion concerning emerging trends in e-commerce at the inaugural skucamp hosted by my friends at commonsku. This post contains an assortment of thoughts that I put together in preparation for the panel.
Read More