Eric Granata

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Be Happier with Zapier by Integrating 1,000+ Apps

February 10, 2018 by Eric Granata in Automation, Technology

Have I ever told you about Zapier? Zapier is an automation tool that moves info between your web apps automatically. Use Zapier to create simple or complex workflows between 1,000+ apps! 

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February 10, 2018 /Eric Granata
Automation, Technology, Zapier
Automation, Technology

skucamp B-Sides

October 28, 2017 by Eric Granata in Technology

Early this month I was invited to sit on a panel discussion concerning emerging trends in e-commerce at the inaugural skucamp hosted by my friends at commonsku. This post contains an assortment of thoughts that I put together in preparation for the panel.

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October 28, 2017 /Eric Granata
skucamp, Alexa, Technology, Augmented Reality, Artificial Inteligence, Blockchain, commonsku
Technology

Beyond Swag Part 3: Augmented Reality

October 28, 2017 by Eric Granata in Beyond Swag, Technology

Augmented Reality (AR) provides a live view of our environment whose elements have been augmented by computer-generated input such as sound, video or graphics. The technology itself has been around for about 50 years and, at least in the print and promotional products industry, has had some false starts. There is reason optimistic about AR's future in the marketplace and in our industry.

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October 28, 2017 /Eric Granata
Beyond Swag, Technology, Augmented Reality
Beyond Swag, Technology

Beyond Swag Part 2: Voice Interaction

October 18, 2017 by Eric Granata in Beyond Swag, Technology

Voice Activated virtual assistants like Alexa, Siri and Google Home have existed since the 90s. But it wasn't until 2011, when Steve Jobs and Apple introduced the world to Siri, that voice interaction with hit the mainstream. Amazon's Alexa and Google soon followed but Siri remains on top by far in terms of usage and net reach. At ROBYN we've dipped our toe in this new platform by building and releasing two Alexa Skills (apps) for Amazon's line of connected speaker…

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October 18, 2017 /Eric Granata
Alexa, Technology, Beyond Swag
Beyond Swag, Technology

Beyond Swag Part 1: Variable-Data X

October 13, 2017 by Eric Granata in Company Stores, Technology, Beyond Swag

On October 5th, 2017, I had the privilege of sharing my thoughts on how new technology can help us build better branded experiences with the fine folks at PSDA's P2P Technology Summit. Over the coming days I will be posting a series of three posts that sums up my presentation. This is the first. 

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October 13, 2017 /Eric Granata
Company Stores, Beyond Swag, Technology
Company Stores, Technology, Beyond Swag

Create Super Sweet Product Virtuals with CoverAction Pro

January 22, 2017 by Eric Granata in Technology, Company Stores, Automation, Graphic Design

You guys. I need to tell you about a Photoshop tool that I have used for about 10 years to create incredible virtuals and product mockups for my clients. CoverAction Pro (CAP from here on out) is a tool that you use with Photoshop. With it you can create sharp, client impressing, 3D mockups of books, magazines, DVD discs and packaging and bunches more. Before I show you how it works, I want to tell you how I, personally, have used this tool over the past 10 years.

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January 22, 2017 /Eric Granata
Photoshop, Product Photos, Virtuals, Mockups
Technology, Company Stores, Automation, Graphic Design
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